After working with hundreds of thousands of businesses, I still, every year talk to thousands of them who have been misled by poor coaching or advising about how to determine their target market. In this podcast I explore a critical and totally unique way to determine how to define your target market. If you have ever used classic techniques, or even advanced techniques about how to define your target market, you will discover a completely new way of looking at how to identify how to define and go after the right prospect. Unlike anything you have considered before, and doused in the Human Potential, Consumer Psychology approach that Kane & Alessia are so well known for – in this Podcast I reveal the REAL way you need to consider identifying your target market. 

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